Consumers view products by its form, color and most specially by its packaging.  With so many products trying to vie attention to catch the consumer’s eye while in the supermarkets or shops.  One element used by designers is the play on fonts and the emphasis is given on typography.  The kind of typography here that we will be showcasing can be described aptly as display typography, it is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images.

Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.

We have put together a collection of various package design with typography as the main element for your inspiration. picture source

Brooklyn Fare’s Packaging

A colloquial brand calls for the creation of a personable typeface.  Because the brand is based on copy meant to engage the customer, the proprietary typeface we created, Fare Serif, needed to echo that same playful tone. It is friendly and accessible and meant to be used BIG. Was  applied it to everything, and we mean everything, in the store. The design team created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copy writing skills to achieve the right tone; one with the edgy humor that New Yorkers welcome.  An amazing array of package yet one look and it just mold the product line into one brand identity.

The Manual Company

Hand done typography give a lot of character to the package design for The Manual Co. a leather goods store.  The boxes you see above are designs by Peter Gregson studio, a creative design company from Novi Sad, Serbia. Here one can see the beauty of typography when used in package design.  Their work has won the studio many awards and earned them great respect in the industry.  Hand made fonts is one style that will never go out of style.  It truly brings out the personalized feel to the product.  The play of colors is also amazing with the black background as the canvass for each of the boxes and the words are truly emphasized.

Boxed Water is Better

Part sustainable water company, part art project, part philanthropic project, and completely curious.  Boxed Water is Better is a boxed water company.

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.  About 85% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. We ship our boxes flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled.

Superfused

The ability of designers to look at the world around them and decipher its meaning and relationship in order to communicate and narrate it is the essence of our practice.  Often the creative process is defined by challenges and limitations, and sometimes by observations and explorations. This self-initiated piece was created after experiencing a hard disk breakdown, where months of work were lost forever. Inspired by what was left, the tiny fuses on the circuit boards connected by fine electrical wiring, it worked as constructive healing and informed a positive outcome out of something that would otherwise have had a negative effect on the working morale.

This design project was a test of how to use even failure in your favour as a creative. Superfused became a symbol for the creative state of being pumped up with creative energy and not letting negative occurrences hold you back, something like a superpower for designers.

Milk

Packaging design by Alvaro Rubio.    “Bon vivant” means a person who enjoys the good things in life, especially good food and drink.

The design is very minimalistic and pure but also fun and frisky with the use of bold colors to highlight the product category.  Very challenging work for a designer, considering milk is pure and the design should then be able to embrace that essence.  The bottle used here is unique as well.  The over all look of a product must be considered in all cases of design and here the designer has managed to create an impact.

Milk Package

A selection of excellent packages to discover later on bottles of milk. Most are designed with cross-stitch, very creative in the studio Hattomonkey.

Hattomonkey is a Russian design studio. It was founded in 2008 in Novosibirsk. The specialization of Hattomonkey is graphic design. They create logos, corporate ID, brand ID, packages design. Their aim is to help companies and their goods to take customers attention. Their activity is based on researches and analysis. That is why they always create competitive designed products.  i feel that they have been successful with their aim with the products design.  They played on color as well as on the font.  Very creative and truly eye catching.

Compra en Positivo

This beautiful typographic inspired bottle was designed by Moruba. The bottles are for the institutional campaign to promote trade.  Their client Gobierno dela Rloeja.

Moruba is a creative studio that enjoys resolving graphic communications problems.  The designer’s task is straight forward communicate a campaign and execute to make sure that the target of the message easily captures the meaning.  Simplicity is marked here with such elegance.  An institutional campaign is a communication strategy that is commonly used to communicate an answer to an issue that the company is being viewed on. Or when a company in question shows goodwill for a cause that they strongly support.

Xococava

Xococava (pronounced shoco-cava), an extension of its big brother restaurant, Cava, is whimsical hybrid of a stand-up tapas bar crossed with an ice-cream parlour.

Inspired by Spanish and Mexican cultures of chocolate and Italy’s love affair with geleto, Xococava features artisanal ice-cream and hand-made chocolate. With such unusual creations as prune/Pedro Ximenez sherry ice-cream and choriso, dark chocolate truffles, the store caters to Toronto’s burgeoning “foodie” culture.   Concrete created an identity program that utilizes strong typographic forms. This extend to the chocolate “periodic table” that uses two-letter combination to identify the different flavours of chocolate.

The Chocolat Factory

The chocolate factory package was designed by ruiz+company of Spain. Here’s a great example of a well designed graphic identity that is simple and clean.

Designed by Ruiz+Company for Spanish chocolate company Chocolat Factory, the identity features a clean sans-serif (which looks like DIN) and a wonderful color palette. The package design highlighted here are award winning designs. And you can see why.   “The fact that the company’s founding partners are, respectively, an architect and an interior decorator, has probably exercised a decisive influence in this sensitive approach to design. As Michel Laline himself explains: “When we first launched the company, we realised that no one had used design in the sector as yet, so that formed the base of the business: chocolate and design.” And according to Titus Ruiz: “The concept of the brand was very clear from the start: design with content.” – excerpt from Lovely Package

CD Cover

“Music shares many common ideas and themes with the visual arts. For example, repetition, rhythm, harmony, tone, shape, space, scale, line, texture and colour are terms common to both the musical and visual language”- Jacob Cass – How to create a CD cover

Here is a classic example of a very cool typographic inspired CD cover.  Designed by Sabri Akin.  Deep Purple - Child in Time ‘Cover Exercise’  If you do check out his work, he is akin to the typographic style.  Good use of white space.

It is truly rare to see product such as CD covers using typography as the main design, you would usually see pictures and images.  But here the songs for the album is given more emphasis.

Tison Incence

Here is a packaging design a fictitious incense company. designed by Louise Beaudoin.   The color palette is vibrant and the font used is very much appropriate.  Simple and clean.

A young passionate designer, Louis Beaudoin has been working in the Montreal design scene for more than 2 years. On top of a BACC in graphic design obtain at UQAM, he completed a DEC in industrial design at Cégep du Vieux Montréal. In the last few years, he has been working as a graphic designer for the publishing house Québec Amérique and more recently as a freelancer for design agencies such as Upperkut, Thomas design et communication and Chez Valois.

Warm and Cosy

Warm and cosy was designed by Transfer Studio.

At a time of great creative work, your brain, spirit and body need a break. Especially if you are in the middle of winter and the dark and cold is getting to you. Joined by friends and colleagues we embraced the Swedish tradition of feasting on homemade saffron buns washed down with tenderly prepared mulled wine.

Invites for the festivities where drawn by this need to rethink the everyday routine. By using a common object as the framework for storytelling (a simple paper cup holder) and screen printing the information on to it, they formed a tactile feature that made guests feel both exclusive and co-authors prior to attending the event, and instantly conveyed the message of what to expect – a warm and cosy break on a cold December day.

Happy Planet Shots

Tired of typical Energy shots that currently dominate the market with their toxic taste and less-than-credible-ingredients, Happy Planet has brought their reputation and knowledge of healthy natural beverages to the emerging shots category.

Happy Planet Shots are formulated to address four specific occasions: Energy+, Immunity, Detox and Glow. By infusing specially-selected herbal wonders from around the world with key vitamins and minerals, and with a premium fruit juice base, each shot provides a total net effect that both tastes good and that works. With no added sugar, no preservatives and no artificial ingredients, each 75 ml is a shot of pure concentrated goodness.

Subplot Design’s strategic role involved an extensive audit of the current shots and functional beverage category as well as liaising with Vancouver’s InQuest Consumer Insights & Planning, who conducted in-depth positioning consumer focus groups. Subplot then worked with Happy Planet to create a solid brand positioning strategy, followed by bottle and packaging design.

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